Cloud Computing Adoption for Business Development: A TOE Perspective

This paper explores the factors impacting cloud computing adoption in the South African financial services sector. Through a literature review the merits and relevance of the Technology Organization Environment (TOE) model is shown. Using the three contexts of the TOE model eight variables influencing the intention to adopt cloud computing is examined. An online survey of IT and business managers working within the South African financial services sectors was conducted. The results of a PLS-SEM analysis of the data shows that top-management support and compatibility are significant predictors within the sample and context of the research. The research builds upon previous technology adoption studies and adds new findings in a developing country context. The growing relevance and adoption of cloud computing makes the results relevant to a broader organizational audience within similar contexts.